AMAC, a sub-division of Chinatown Entertainment & Paul Young International, is a consultancy specialising in cross-cultural advertising, marketing and event organisation. Over the years, it has established a leading role in New Zealand’s ethnic media through its activities in research, marketing communications, creative design, and media planning and strategy.

Our Profile

AMAC has also been effectively providing professional marketing, strategic planning and project management services for local Asian markets in New Zealand. We offer insights into cultural backgrounds and provide cost-effective marketing solutions for targeting the Asian and immigrant markets.

AMAC works with mainstream agencies and their clients to take advantage of the opportunities in the local Asian markets. We provide a specialist knowledge of these ethnic markets that takes into consideration their differences in culture, consumer behaviour and needs.

We actively promote cultural exchanges between New Zealand and Asia, and have organised a diverse range of cultural and entertainment activities for the local Asian communities. Our close engagement with those communities allows us to provide our clients with an expert perspective on how to market products and services to the Asian market in New Zealand.

Service Description

AMAC as a sub-division of Chinatown Entertainment Group and Paul Young International Limited founded in 1993 offers a unique Asian strategic partnership in working with mainstream agencies and their clients to fully capitalise on the opportunities available in the Asian and Chinese markets in New Zealand.  Our services are well established and highly regarded within the Asian and Chinese business community, mainly including:

• Asian marketing strategies
• Asian media planning and buying
• Advertising production
• Event Organization
• Language translation
• Asian market research