Asian Media Planning & Buying

The level of English language proficiency in many ethnic communities means that local ethnic media is widely consumed and has strong penetration. We understand the media consumption habits of the Asian ethnic communities and offer our clients an unparalleled competitive advantage in being able to identify the most effective and cost-efficient media vehicles for reaching their target audiences.

Creative Design & Translation

AMAC has extensive credentials in producing press and magazine advertisements, radio commercials, TV commercials and online advertisements and point-of-sale materials in different languages to reach specific ethnic markets.

AMAC has identified that language is the key to effective cross-cultural advertising. We can not only accurately translate material but also advise on the linguistic implications of any material, themes or slogans. We understand cultural nuances and can help clients achieve both visual and emotional cut-through.

Cross Culture Marketing Strategy & Planning

AMAC works as a strategic partner with our clients. Whether on a project-by-project basis or through ongoing engagement, we aim to help minimise the negative impact of cross-cultural differences through building common frameworks for people of different cultures to interact with. AMAC can provide the most cost-effective advertising plans to help our clients achieve their business objectives. 

Event Production & Sponsorship

Event production and organisation have proved to be very effective in gaining a closer understanding of, and affinity with, target audiences in the local Asian markets. Our broad network of contacts and the leading roles we have had in event production within ethnic communities ensure that we are best able to advise clients of event production and organisation opportunities.

Public Relations & Publicity

We have the expertise to design, implement and manage public relations campaigns. Our strong business relationships with key influencers in the major ethnic markets can help ensure valuable community endorsement.

As a top ranking ethnic media buyer and event organiser, we have built up goodwill and positive working relationships with editors and journalists in each ethnic community, that can help ensure our clients’ messages are received positively.

Traditional & Internet Marketing

Over the years, AMAC has successfully developed marketing strategies in newspapers, magazines, radio, TV and online media for our clients to target specific ethnic markets in New Zealand. With the dramatically changing consumer media habits today, alternative communications platforms such as internet and web pages have introduced many new advertising opportunities. We have carefully studied the Asian consumer interface with these new media and can provide our clients with the most effectively and cost-efficient solutions for advertising in this new media within an Asian environment.