Welcome to AMAC.co.nz, We Are Specialize in Advertising, Consultancy, Media, Translation and Internet marketing.

NEW ZEALAND LEADING ASIA MARKETING ADVERTISING CONSULTANCY

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AMAC have devoted ourselves to the undertaking of promotion cultural exchanges between New Zealand and Asia associated with our clients, and providing diverse cultural and entertainment activities for Asian and Chinese communities.
AMAC LOGO New Zealand Leading Asian Marketing Advertising Consultancy
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New Zealand Asia Marketing
Marketing Adver tising Consultancy

We are a consultancy specialising in cross-cultural advertising, marketing and event organisation. Over the years, it has established a leading role in New Zealand’s ethnic media through its activities in research, marketing communications, creative design, and media planning and strategy.

We have also been effectively providing professional marketing, strategic planning and project management services for local Asian markets in New Zealand. We offer insights into cultural backgrounds and provide cost-effective marketing solutions for targeting the Asian and immigrant markets.

Creative Design & Translation

AMAC has extensive credentials in producing press and magazine advertisements, radio commercials, TV commercials and online advertisements and point-of-sale materials in different languages to reach specific ethnic markets.

AMAC has identified that language is the key to effective cross-cultural advertising. We can not only accurately translate material but also advise on the linguistic implications of any material, themes or slogans. We understand cultural nuances and can help clients achieve both visual and emotional cut-through.

Cross Culture Marketing Strategy & Planning

AMAC works as a strategic partner with our clients. Whether on a project-by-project basis or through ongoing engagement, we aim to help minimise the negative impact of cross-cultural differences through building common frameworks for people of different cultures to interact with. AMAC can provide the most cost-effective advertising plans to help our clients achieve their business objectives. 

Event Production & Sponsorship

Event production and organisation have proved to be very effective in gaining a closer understanding of, and affinity with, target audiences in the local Asian markets. Our broad network of contacts and the leading roles we have had in event production within ethnic communities ensure that we are best able to advise clients of event production and organisation opportunities.

Public Relations & Publicity

We have the expertise to design, implement and manage public relations campaigns. Our strong business relationships with key influencers in the major ethnic markets can help ensure valuable community endorsement.

As a top ranking ethnic media buyer and event organiser, we have built up goodwill and positive working relationships with editors and journalists in each ethnic community, that can help ensure our clients’ messages are received positively.

Traditional & Internet Marketing

Over the years, AMAC has successfully developed marketing strategies in newspapers, magazines, radio, TV and online media for our clients to target specific ethnic markets in New Zealand. With the dramatically changing consumer media habits today, alternative communications platforms such as internet and web pages have introduced many new advertising opportunities. We have carefully studied the Asian consumer interface with these new media and can provide our clients with the most effectively and cost-efficient solutions for advertising in this new media within an Asian environment.

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The Election Research on Chinese market
How many Chinese candidates
on your voting paper?

There are 200 interviewees who come from China, HK, Taiwan, Singapore or Malaysia, who can understand Chinese that participated in this survey.

your voting paper?

Contact us Today

A5, 125 Meadowland Drive,
Howick, Auckland
New Zealand
PHONE: 09-5373317
FAX NO: 09-5373355

Contact Us With Email

The Concept of election in Asian and Chinese communities

As the leading Chinese marketing and Chinese advertising consultancy in New Zealand, we has smoothly managed and arranged a successful promotion within the Chinese market for the particular candidate with limited time, one week only and low budget, less than 1K on this election.

To target the Asian or Chinese customers or markets, firstly we must know the concept and thought within Asian people’s mind, and realise the value of their cultural. To understand what they want and need will be much easy and effective for any further step on business or matter.

If you are interested in how to conduct a successful business or promotion with a professional Chinese marketing and Chinese advertising specialist in New Zealand, We are here for you! AMAC, your vision is our mission!

The Election Research on Chinese market

We were appointed as Chinese Marketing and Chinese Advertising consultancy by an Asian candidate to win her seat on an election, therefore we would like to share our small survey for this campaign from which we could obviously know how to improve and gain, even to win the votes within the Asian communities in NZ.

There are 200 interviewees who come from China, HK, Taiwan, Singapore, Malaysia who can read and understand either simplified Chinese or traditional Chinese that participated in this survey.

Information we have collected on our questionnaire for this election in Auckland:

Q1: Are you qualified for voting in this year?

A. Yes / B. No (If the answer is no, then the survey is finished)

46 out of 198 (46/198) interviewees chose B which means they are not qualified for voting this year

152 out of 198 (152/198) are qualified voters (76.76%).

 

Q2: Do you know there was a local body?

A. Yes / B. No (If the answer is no, then the survey is finished)

28 out of 152 (28/152) qualified voters chose B and were not aware that a local body election happened (18.43%).

124/152 chose A and they were aware that there was a local body election (81.57%).

 

Q3: How did you know the election/voting message from Chinese media (One answer only)?

A. Chinese newspaper (please answer Q4)   / B. Chinese magazine (please answer Q5)

C. Chinese radio (please answer Q6) / D. Chinese TV (please answer Q7)

E. Chinese website (please answer Q8) / F. Poster or billboard d(please answer Q9)

G. Receiving the voting letter from Election committee (please answer Q9) / H. None of above (please answer Q9)

I. Others____(please answer Q9)

20/124 knew from Chinese newspaper (16.12%).

4/124 knew from Chinese magazine (3.22%).

8/124 knew from Chinese radio (6.45%).

0/124 knew from Chinese TV (0%).

0/124 knew from Chinese website (0%).

36/124 knew from poster or billboard (29.03%).

11/124 knew from the directly voting mail from Election Committee (8.87%).

32/124 knew from other source, none of above source (25.80%).

13/124 knew from other source, such as from NZ Herald instead of from Chinese media, etc. (10.48%).

 

Q4: Which Chinese newspaper? (Finish this question and please answer Q9)

8/20 answered A, the Chinese Herald (40%) / 7/20 answered B, the Mandarin Times (35%)

5/20 answered G, the others (25%)

 

Q5: Which Chinese magazine? (Finish this question and please answer Q9)

4/4 answered C, the Most Wanted (100%)

 

Q6: Which Chinese radio? (Finish this question and please answer Q9)

8/8 answered B, AM936 (100%)

 

Q7: Which Chinese television? (Finish this question and please answer Q9)

None of qualified voters selected this Chinese media (0%).

 

Q8: Which Chinese website? (Finish this question and please answer Q9)

None of qualified voters selected this Chinese media (0%).

 

Q9: Did you register as a voter this time?

A. Yes / B. No (If answer is no, then please answer Q11)

111/124 answered A which means they have registered this time (89.51%).

13/124 answered B which means they did not register this time (10.49%).

 

Q10: Did you vote for this year?

A. Yes / B. No

59/111 answered A which those registered Chinese voted this time (53.15%).

52/111 answered B which means those registered Chinese did not vote this time (46.85%).

 

Q11: Did you see a hand-drawing ad for a female Chinese candidate with the headline “How many Chinese candidates are listed on your voting paper?” 

A. Yes / B. No

30/111 answered on A (27.03%)

81/111 answered on B (72.97%)

This advertisement was designed and arranged by us and only appeared 4 times on a Chinese newspaper in the last week before the people received their voting papers.

 

Q12: Would you vote for the Chinese candidate if their names appear on the voting paper?

A. Yes / B. No / C. May be

60/111 answer A (54.06%)

3/111 answer B (2.70%)

48/111 answer C (43.24%)

And after our survey we found majority of the interviewers would like to change their answer from C to A.

 

Some more references here:

200 Chinese interviewees in total, 198 effective. (There were 2 faulty results therefore we removed these 2 questionnaires.)

Sample size might be small but is worth for reference.

All 12 questions have been modified a few times with testing groups and advices.

One to one survey for those questions where the answers given by each interviewee were correct and true.  

The above data can be used with cross-analysis for more results.
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